Prints that party, cart that still feels edited

Kim Phan’s label sits where exclusive florals meet real life: downtown edge, California ease, and drops that feel small-batch on purpose. Fans come for the prints, but many carts still stopped at one hero piece. Growing average order value without muffling the brand voice meant offers had to feel like styling cues, not a coupon pile-on.

Yumi Kim shoppers often know exactly which dress or set they want first. The harder job is helping them see the rest of the outfit: the layer, the accessory, the print that was designed to travel together. The team needed automation that still reads editorial, with rules the merchant can approve while the experience stays on-brand in the cart.

Upnova designs, builds, and operates Buy X Get Y and gift-with-purchase in the Upnova cart. Yumi Kim approves what ships, and we keep the flows tuned so tone stays print-first and tasteful. Buy X Get Y nudges coordinated adds; the gift rewards larger baskets without shouting.

The first clip is Buy X Get Y; the second is gift with purchase. Both run in the Upnova cart, as in the recordings below.

Buy X Get Y in cart​

Gift with purchase in cart​

Average order value rose +14% after the new offers shipped, with multi-item carts becoming a larger share of the mix. Order counts and revenue totals stay out of the story.

Limited runs and seasonal prints will keep rotating. The system is built so Upnova can adjust thresholds and pairings while the creative team ships the next drop.