Bundles and gifts that still feel like Doodlebugs

Doodlebug’s built a following around sensory-friendly clothes, pajamas, swim, and playthings that feel considered instead of chaotic. Founder Tara speaks from life with three kids with unique needs: the goal is to lower stress before it starts, with soft fabrics, thoughtful details, and a boutique voice parents recognize.

Average order value had slipped, and generic upsell apps sat awkwardly next to that story. The team wanted more items per basket without turning the cart into a bulletin board. They needed automation that could track inventory and thresholds while still sounding like the same brand. We partnered so the Upnova cart could carry layered offers, and Doodlebug’s approves what ships.

To nudge multi-item orders without shouting, we introduced a bundle builder path that rewards mixing pieces as the cart grows, with savings that read as “add another favorite,” not a fire sale. Alongside it, multiple gift-with-purchase thresholds give families clear milestones at different basket sizes, so bigger shops unlock perks while the tone stays calm and on brand.

Layered product suggestions in the Upnova cart support the same goal: small, relevant nudges that match how people already browse pajamas, daywear, and toys. Upnova designs, builds, and operates those flows; Doodlebug’s holds final say on copy, thresholds, and merchandising, and we iterate together as seasons and drops change.

The first clip is bundle builder in the Upnova cart; the second is gift with purchase at a qualifying threshold.

Bundle builder in the Upnova cart​

Gift with purchase in the Upnova cart​

After launch, average order value rose +12%. The page stays clear of order counts and revenue totals; the headline is the lift parents and operators care about.

New prints and categories will keep rotating. The playbook scales because our team tends the bundle tiers, gifts, and cart suggestions while Doodlebug’s keeps the brand and catalog.