Love belongs in the cart, not only on the mural

Ruben Rojas built Live Through Love from a single word on a wall into murals, partnerships, and a wearable line where detail still matters: woven patches, studio shots that read like art direction, and drops that feel personal. Fans show up for the message first, but many carts still stopped at one hero piece. Growing average order value without sounding like a generic sale site was the tension: the brand voice is purpose and craft, not a coupon wall.

Manual codes and one-off banners age out when collections move. The team wanted automation that could rotate with inventory and still sound like the same voice in the cart. We partnered with them so the cart layer could carry the movement while Ruben and the team approve what ships.

Upnova designs, builds, and operates Buy X Get Y and gift with purchase in the Upnova cart. Ruben Rojas and the team approve what ships, and we keep offers tuned so tone stays Live Through Love, not clearance energy. Pairings nudge the right add-ons; the gift lands when the basket earns it.

These screen recordings show both patterns in the Upnova cart.

Buy X Get Y in cart​

Gift with purchase in cart​

Partner reporting after go-live showed +24% average order value and +14% conversion. Checkout could finally sound like the rest of the brand: clear when the cart earns something extra, quiet when it does not, and no strip-mall tone on the bag. We continue to adjust thresholds and creative as the calendar moves, so the next drop does not mean another manual rebuild. This page does not publish order counts or revenue totals.