Height that still reads like craft, not a stunt

JENNEN Shoes has spent years proving elevator footwear can feel normal on the foot and sharp in the mirror. The Melbourne team builds lifts into dress pairs, sneakers, boots, and wedding styles shoppers want to wear.

The path from cart to purchase has to feel as considered as the product. A large share of orders were single-pair orders: less a taste miss than a sign the path to a second style was not obvious at decision time. Manual codes and banners age out when collections move. JENNEN needed automation that could rotate with inventory and still read like the same brand, with room for complementary pairs and add-ons without coupon-wall energy.

Upnova mapped how JENNEN shoppers move from first pair to repeat purchase, then designs, builds, and operates Buy X Get Y and free gift with purchase in the Upnova cart. JENNEN approves what ships; nothing goes live as a surprise. Lift is reviewed against signals the team agrees to track. That is the done-for-you model: strategy, implementation, and ongoing optimisation with the merchant holding the final say.

Buy X Get Y answers the shopper who already wants one pair and needs a clear reason to add another, framed as completing the wardrobe, not clearing dead stock. Free gift with purchase rewards baskets that cross an agreed spend tier set with the brand. Together they balance conversion with healthier basket size, matching how JENNEN framed the project in the brief. The clips below are screen recordings from the live brief, published on R2 for stable playback.

Buy X Get Y in cart​

Free gift in cart​

Partner reporting tied to the go-live window showed +13% average order value and +16% conversion. Those figures were aligned with the brand before they were published here. This page does not publish order counts, revenue totals, or threshold dollars.

Capsules and new drops will keep reshuffling SKUs. The system JENNEN approved is built to swap offers without a full theme rewrite every quarter. Our team keeps the offer logic sharp while JENNEN focuses on the next silhouette customers will wear.