Fine jewellery that stays quiet

Camile & Stone built its name on everyday fine pieces: vermeil, sterling, and ethically sourced stones, often personalised, always meant to live in a real wardrobe rather than a velvet vault. The brand speaks in soft light and clean metal, so the cart had to feel the same. A loud strip of unrelated add-ons would read as off-brand as plastic packaging on a silk ribbon.

Most carts were still single-item, which made sense for cautious first buys and gifting, but it also left thoughtful pairings on the table. When shoppers cannot see a clear, elegant path to a second piece, they default to one-and-done. The team wanted higher average order value without turning the cart into a bulletin board, with stacking, layering, and gifting surfaced in a curated way. Native Shopify tools rarely express understated luxury and mystery-style delight together. We stepped in so automation could hold a minimal aesthetic while still nudging the right customers at the right moment.

Upnova designs, builds, and operates the live cart flows; Camile & Stone approves what ships, and we refine together so tone and guardrails stay on-brand. The stack centres on a refined gift with purchase and a subtle cross-sell (including a mystery-style nudge from the brief) so the cart feels rewarding and coherent with the rest of the site.

This clip walks through the free gift flow in cart; cross-sell stays in the same Upnova cart.

Average order value rose +13% after launch as customers kept engaging with the refined cart experience. The page avoids order counts and revenue totals.

New drops, personalisation options, and seasonal stacks will keep reshuffling SKUs. The playbook scales because our team holds the system while the creative team ships the next collection.